p.11
Career Sustaining Skills Development
What skills does CS content develop?
Skills and knowledge needed for continued employment in or study of business.
p.2
Specialist Level Skill Development
What does SP represent in the context of marketing performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.2
Advertising Media Selection Criteria
What should be considered when choosing advertising media?
Target audience, comparative costs, timing of the campaign, creative opportunities, and editorial stature.
p.2
Advertising Media Selection Criteria
What is the ultimate goal when developing a media mix for advertising?
To provide maximum exposure to the target audience within the available budget.
p.5
Slogan and Tagline Creation
What is the purpose of a slogan in marketing?
To maintain a strong connection to the product it promotes.
p.6
Customer Relationship Management Strategies
What are some disadvantages of offshore sourcing?
Cost increases, negative image concerns, increased timelines, and communication challenges.
p.4
Slogan and Tagline Creation
What should you consider about the cleverness of a slogan?
Whether it distracts from or reinforces its overall message and effect.
p.5
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.4
Career Sustaining Skills Development
What is the focus of CS in marketing performance indicators?
Career Sustaining level performance indicator content that develops skills and knowledge for continued employment in business.
p.10
Customer Relationship Management Strategies
What is the focus of a service mindset in business?
Creating customer value, loyalty, and trust beyond just providing a product or service.
p.4
Slogan and Tagline Creation
What is the purpose of a slogan in marketing?
To connect emotionally with customers and represent the product effectively.
p.2
Advertising Media Selection Criteria
What are some appropriate media vehicles for promoting a Broadway production?
Entertainment sections of newspapers, local cultural magazines, city web pages, and social networking sites.
p.5
Slogan and Tagline Creation
Why should a slogan relate strongly to the product?
If it doesn't, it may catch attention momentarily but won't be memorable.
p.7
Specialist Level Skill Development
What is the purpose of conducting pre-campaign testing?
To assess the effectiveness of marketing strategies before implementation.
p.5
Ethical Decision-Making in Business
How can understanding core values benefit employees?
It helps them make ethical decisions and act in the best interest of clients and the organization.
p.11
Ethical Decision-Making in Business
What is a key consideration when making business decisions?
Whether the decision is ethical as well as legal.
p.7
Customer Relationship Management Strategies
What is personal selling?
A process of helping and persuading prospects to purchase a good or service through oral presentation.
p.2
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.11
Specialist Level Skill Development
What is the focus of SP content in marketing?
In-depth understanding and skill development in all business functions.
p.5
Career Sustaining Skills Development
What is the focus of CS in marketing performance indicators?
Career Sustaining level performance indicator content that develops skills and knowledge for continued employment in business.
p.6
Specialist Level Skill Development
What does SP represent in the context of marketing performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.10
Customer Relationship Management Strategies
What is one technique for demonstrating good customer relations?
Consider and attempt to meet customer needs without distractions.
p.7
Career Sustaining Skills Development
What is the focus of CS performance indicators?
Skills and knowledge needed for continued employment in or study of business.
p.3
Career Sustaining Skills Development
What is the focus of CS performance indicators?
Developing skills and knowledge needed for continued employment in business.
p.6
Career Sustaining Skills Development
What does the Manager (MN) performance indicator focus on?
Developing strategic decision-making skills needed to manage a business or department.
p.10
Career Sustaining Skills Development
What does CS stand for in marketing performance indicators?
Career Sustaining level performance indicator content develops skills and knowledge needed for continued employment in business.
p.1
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator.
p.8
Specialist Level Skill Development
What does SP indicate in the context of marketing performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.10
Specialist Level Skill Development
What does SP stand for in marketing performance indicators?
Specialist level performance indicator content provides in-depth understanding and skill development in all business functions.
p.1
Specialist Level Skill Development
What is the focus of SP content in marketing?
In-depth understanding and skill development in all business functions.
p.8
Channel Management and Communication
What is channel management in marketing?
Organizing ways to communicate with and deliver products to customers.
p.8
Advertising Media Selection Criteria
What types of communication channels are commonly used in marketing?
Social media, print advertising, corporate websites, online advertising, and more.
p.8
Advertising Media Selection Criteria
What should student competitors indicate regarding marketing activities?
That all activities need to be coordinated or sequenced effectively.
p.8
Customer Relationship Management Strategies
What is the goal of community outreach projects in marketing?
To maximize player and community involvement while minimizing conflicts with other initiatives.
p.9
Specialist Level Skill Development
What does SP represent in the context of marketing performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.9
Customer Relationship Management Strategies
What is the first step in the group sales process?
The Preapproach, ensuring sales staff are knowledgeable about the company and programs.
p.2
Career Sustaining Skills Development
What is the focus of CS in marketing performance indicators?
Career Sustaining level performance indicator content that develops skills and knowledge for continued employment in business.
p.10
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content develops employability and job-survival skills and concepts.
p.4
Specialist Level Skill Development
What does SP represent in marketing performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.7
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.3
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.11
Ethical Decision-Making in Business
Why is it important to avoid slang in business communication?
To represent the company professionally.
p.10
Career Sustaining Skills Development
What are some techniques for active listening?
Face the speaker, maintain eye contact, minimize distractions, and respond appropriately.
p.3
Specialist Level Skill Development
What does SP indicate in the context of performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.8
Career Sustaining Skills Development
What is the focus of CS in marketing performance indicators?
Developing skills and knowledge needed for continued employment in or study of business.
p.10
Career Sustaining Skills Development
What is the definition of adaptability in a business context?
The ability to cope with unexpected changes and show flexibility.
p.3
Coaching and Employee Development
What are some key features of effective coaching?
One-to-one interaction, ongoing and regular sessions, personalized approach, and focus on measurable outcomes.
p.11
Customer Relationship Management Strategies
What should companies establish to measure their actions and results?
Specific objectives they want to achieve.
p.10
Specialist Level Skill Development
What is a key component of demonstrating appropriate creativity in business?
Applying innovative ideas to solve problems or enhance services.
p.1
Specialist Level Skill Development
What does SU content incorporate in addition to SP content?
Content that addresses the supervision of people.
p.8
Customer Relationship Management Strategies
Why is consistency important in marketing communications?
To ensure customers receive the same message regardless of the communication channel.
p.8
Visual Merchandising and Customer Experience
What is a press kit in marketing?
A collection of materials used to provide information to the media.
p.1
Channel Management and Communication
When should formal communication be used?
When a memo or letter is required instead of informal communication.
p.6
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.6
Career Sustaining Skills Development
What is the focus of CS in marketing performance indicators?
Career Sustaining level performance indicator content that develops skills and knowledge for continued employment in business.
p.11
Manager Level Skill Development
What strategic skills does MN content develop?
Strategic decision-making skills needed to manage a business or department.
p.6
Customer Relationship Management Strategies
What are some advantages of offshore sourcing?
Cost savings, potential appeal to a larger demographic, shorter timelines for domestic sourcing, and diversity in merchandise.
p.4
Slogan and Tagline Creation
What emotional needs should a slogan appeal to?
Joy, excitement, sympathy, etc.
p.2
Channel Management and Communication
What criteria should buyers consider when selecting suppliers?
Production capabilities, past experiences, product quality, special buying arrangements, and pricing.
p.8
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.11
Ethical Decision-Making in Business
What does demonstrating ethical work habits entail?
Understanding ethical behavior within a business environment.
p.7
Customer Relationship Management Strategies
What are the main aspects to coordinate in a promotional mix?
Advertising, personal selling, sales promotion, and public relations.
p.1
Career Sustaining Skills Development
What skills does CS content develop?
Skills and knowledge needed for continued employment in business.
p.8
Channel Management and Communication
What is the purpose of coordinating activities with other departments?
To ensure all departments provide the same information to employees.
p.7
Advertising Media Selection Criteria
What are sales promotions designed to do?
Stimulate the purchase or sale of a product through incentives like coupons and contests.
p.7
Customer Relationship Management Strategies
What is the role of public relations in marketing?
To create non-paid stimulation of demand for a product or service through media coverage.
p.1
Manager Level Skill Development
What strategic skills does MN content develop?
Strategic decision-making skills needed to manage a business or department.
p.1
Customer Relationship Management Strategies
What is the purpose of customer relationship management?
To understand customers and optimize interactions with them.
p.1
Customer Relationship Management Strategies
How can businesses build and maintain customer relationships?
By enriching communication and personalizing offers.
p.9
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.9
Specialist Level Skill Development
What does the Owner (ON) content focus on?
Strategic decision-making skills needed to own and operate a business.
p.9
Ethical Decision-Making in Business
What is a key aspect of defending ideas objectively?
Supporting ideas with facts and leaving opinion and emotion out.
p.11
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator.
p.4
Prerequisite Level Performance Indicators
What does PQ stand for in marketing performance indicators?
Prerequisite level performance indicator content that develops employability and job-survival skills.
p.11
Specialist Level Skill Development
What additional content does SU provide compared to SP?
Content that addresses the supervision of people.
p.5
Specialist Level Skill Development
What does SP represent in the context of marketing performance indicators?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.11
Owner Level Skill Development
What does ON content focus on?
Strategic decision-making skills needed to own and operate a business.
p.10
Career Sustaining Skills Development
What is active listening?
Being an active participant in the listening process, involving understanding and evaluating the message before responding.
p.7
Specialist Level Skill Development
What does SP indicate in the context of marketing?
Specialist level performance indicator content that provides in-depth understanding and skill development in all business functions.
p.5
Customer Relationship Management Strategies
What are core values in the context of products/services?
Core values are defined and communicated based on how the product is positioned in the market relative to competitors.
p.4
Slogan and Tagline Creation
What is a sign that a slogan has become a cliché?
If it can be sarcastically cited to disprove it when setbacks occur.
p.3
Coaching and Employee Development
What is the purpose of coaching employees?
To ensure they understand their tasks and can perform them without error.
p.5
Advertising Media Selection Criteria
What is the role of core values in marketing strategies?
They serve as the starting ground for all marketing and advertising strategies and messages.
p.4
Slogan and Tagline Creation
What is a key question to ask about your slogan's uniqueness?
In what ways is my slogan different from most slogans?
p.6
Specialist Level Skill Development
What does conducting an environmental scan involve?
Obtaining business information by analyzing external factors affecting the organization.
p.3
Slogan and Tagline Creation
What risks are associated with a poor slogan?
It can make customers cringe, reducing the likelihood of purchase.
p.7
Specialist Level Skill Development
What is the significance of conducting sentiment analysis?
To gauge customer feelings and opinions about a product or service.
p.1
Channel Management and Communication
What are some channels of workplace communication?
Email, team meetings, newsletters, and intranet.
p.9
Specialist Level Skill Development
What skills does the Manager (MN) content develop?
Strategic decision-making skills needed to manage a business or department.
p.9
Visual Merchandising and Customer Experience
What is visual merchandising?
The concept of creating an appealing display to attract customers.
p.6
Specialist Level Skill Development
What is the purpose of conducting a risk assessment of an event?
To identify potential risks and develop strategies to mitigate them.
p.4
Slogan and Tagline Creation
What should you avoid in creating a slogan?
Clichés and superlatives that consumers are used to tuning out.
p.6
Specialist Level Skill Development
What is the significance of conducting advertising tracking studies?
To measure the effectiveness of advertising campaigns over time.
p.5
Channel Management and Communication
What does the SP indicator suggest about collecting product quality data?
It aids in making channel-management decisions and addresses customer complaints and quality control.
p.5
Customer Relationship Management Strategies
What should organizations strive for according to their core values?
Health & safety, continuous improvement, customer satisfaction, and transparent communication.
p.10
Specialist Level Skill Development
What is one basic email function to keep in mind?
Use clear subject lines and put the most important information in the first paragraph.
p.3
Managerial Skills Development
What is the role of strategic decision-making in the Manager performance indicator?
To develop skills needed to manage a business or department effectively.
p.3
Managerial Skills Development
What does the Owner performance indicator focus on?
Developing strategic decision-making skills necessary to own and operate a business.
p.9
Career Sustaining Skills Development
What is the focus of CS in marketing performance indicators?
Career Sustaining level performance indicator content that develops skills and knowledge for continued employment in business.
p.3
Slogan and Tagline Creation
What is the significance of a good slogan?
It should be ambitious but credible, as believability influences customer response.
p.11
Customer Relationship Management Strategies
What is the importance of measuring results in a business?
To see how closely they are meeting their objectives.
p.3
Advertising Media Selection Criteria
What does the term 'collaborate in the design of collateral materials' refer to?
Working together to create promotional materials for marketing programs.
p.7
Specialist Level Skill Development
How can customer objections be converted in sales?
By turning them into selling points.
p.1
Customer Relationship Management Strategies
What should businesses do to keep in touch with customers?
Send quick emails or phone calls.
p.9
Specialist Level Skill Development
What is the purpose of the Supervisor (SU) content in marketing?
To provide in-depth understanding and skill development in business functions, including supervision of people.
p.9
Customer Relationship Management Strategies
What is the purpose of suggestion selling?
To suggest additional programs or services that satisfy the client’s needs and wants.
p.9
Customer Relationship Management Strategies
What is essential for demonstrating a customer service mindset?
Prioritizing customer satisfaction and effective communication.
