p.1
Residence Selection Process
What type of accommodation did Anita prefer?
PG accommodation close to her workplace.
p.1
Residence Selection Process
What were Anita's main concerns regarding accommodation?
Safety, proximity to work, and having acquaintances nearby.
p.2
Accommodation Pricing Dynamics
What factors made the apartment attractive for Anita?
Facilities like laundry services, a grocery store, power backup, geyser, electric kettle, continuous water supply, and security.
p.5
Anita's Background and Education
Where did Anita complete her graduation?
From Lucknow, in engineering.
p.1
Residence Selection Process
What was Anita's plan regarding her family visiting her?
She did not want a shared room as her family was expected to visit.
p.2
Anita's Background and Education
How often did Anita travel to Gorakhpur to check her emails?
Every three to four days.
p.2
Residence Selection Process
What was Anita's accommodation situation upon joining BEEPL?
Anita was entitled to company accommodation for a week, which could be extended to 10 days.
p.2
Residence Selection Process
Why did Anita feel pressured to make a quick decision about the accommodation?
She feared losing the room due to increasing demand and potential price hikes.
p.2
Accommodation Pricing Dynamics
How much did the landlord increase the rent for the PG accommodation?
The rent increased from ₹15,000 to ₹18,000 per month.
p.4
Anita's Economic Behavior
What was Anita's feeling after purchasing her own scooter?
A sense of pride and happiness about her economic decisions.
p.3
Brand Preferences and Switching Behavior
Which shampoo did Anita decide to purchase instead of Ayur Herbal's?
TRESemmé Keratin Smooth shampoo by Hindustan Unilever.
p.2
Accommodation Pricing Dynamics
What was Anita's reaction to the price increase of the accommodation?
She was shocked and wondered how the price could go up by ₹3,000 in just 3 months.
p.5
Anita's Economic Behavior
How many students were offered final placement at BEEPL?
Five students, including Anita.
p.1
Anita's Economic Behavior
What specific dietary needs did Anita have?
She needed milk and Bournvita instead of morning tea/coffee.
p.3
First Salary Spending Patterns
What did Anita plan to buy with her first salary?
Hair care products and other essentials after settling monthly payments.
p.1
Accommodation Pricing Dynamics
What was the situation regarding room occupancy when Anita visited?
20 rooms were vacant, and only five people had come looking for rooms.
p.5
Anita's Background and Education
What was lacking in Anita's village?
It was not connected by a pucca road, lacked electricity, and had just one primary school.
p.5
Anita's Economic Behavior
Where was Anita placed as a management trainee?
In the corporate office of Blue Earth Engineering Products Ltd. (BEEPL) in Gurgaon.
p.5
Anita's Background and Education
Where is Anita Chauhan from?
A remote village 15 kilometers from Gorakhpur, Uttar Pradesh.
p.5
Anita's Background and Education
What degree did Anita pursue after her graduation?
An MBA from the New Delhi Management College (NDMC).
p.2
Impact of Online Shopping on Consumer Behavior
What advertisement did Anita see in the newspaper during her first week at work?
A full-page advertisement announcing flat 50% off on most apparel and footwear labels from a leading online lifestyle store.
p.5
Anita's Economic Behavior
What did the first three months of Anita's work life remind her of?
What her Economics Professor taught her.
p.3
First Salary Spending Patterns
Why did Anita and her friends decide to shop online?
They found branded clothes at much lower prices due to the sale.
p.2
Residence Selection Process
What advance payment did Anita make to secure her room?
Anita paid ₹30,000 as advance.
p.5
Anita's Economic Behavior
What was significant about BEEPL for Anita?
It was one of the leading engineering and manufacturing companies in India and a dream company for her.
p.1
Residence Selection Process
What did Anita decide to do once she received confirmation on her joining date?
She decided to take the PG accommodation on hire.
